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What is the Build-Measure-Learn Loop? The Build-Measure-Learn Feedback Loop is a core concept from the Lean Startup methodology, designed to help organizations test new ideas quickly and learn from real customer feedback. The process breaks innovation into three continuous phases: build a prototype or solution, measure how it performs, and learn from the results to refine the product or strategy.
In todays dynamic business environment, enterprises must balance cost reduction with maintaining high operational efficiency. Economic shifts, market competition, and evolving business demands require organizations to rethink how they optimize resources. One of the most underutilized yet highly effective strategies is leveraging employees' collective intelligence through crowdsourced innovation campaigns.
Driving Integrated Interconnected Business Ecosystems The integrated interconnected business ecosystem is a framework that offers a pioneering approach, one that builds the mechanisms to unlock sustainable and connected growth. This approach to business ecosystems fosters continuous innovation and works towards lasting competitive advantage through its interconnected parts.
GUEST POST from Robyn Bolton Ideas and insights can emerge from the most unexpected places. My mom was a preschool teacher, and I often say that I learned everything I needed to know about managing people by watching her wrangle four-year-olds.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
My friend, the global activist Srdja Popovi, once told me that the goal of a revolution should be to become mainstream, to be mundane and ordinary. If you are successful it should be difficult to explain what was won because the previous order seems so unbelievable. Yet todays cult of disruption demands that we constantly change and pivot only to change and pivot some more.
What is the Value Proposition Canvas ? The Value Proposition Canvas is a strategic innovation tool designed to ensure that a product or service aligns closely with what customers truly want and need. This framework consists of two interconnected parts: the Customer Profile and the Value Map. Together, they allow organizations to visualize how their offerings directly address customer desires and challenges.
The best way to have a good idea is to have lots of ideasand then discard the bad ones. Linus Pauling (Acclaimed American Chemical Engineer) Innovation isnt just about generating ideasits about identifying which ones are truly worth pursuing. Organizations often face an overwhelming number of ideas, but without a structured way to assess them, valuable opportunities can be overlooked, and resources can be wasted.
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
The best way to have a good idea is to have lots of ideasand then discard the bad ones. Linus Pauling (Acclaimed American Chemical Engineer) Innovation isnt just about generating ideasits about identifying which ones are truly worth pursuing. Organizations often face an overwhelming number of ideas, but without a structured way to assess them, valuable opportunities can be overlooked, and resources can be wasted.
Adapting to Tariff Challenges Strategic vs. Tactical Innovation: Which Course Are You On? In the dynamic business world, “innovation” is the buzzword everyone throws around. But are we all talking about the same thing? Often, the distinction between strategic and tactical innovation gets blurred, leading to misaligned efforts and missed opportunities.
GUEST POST from Art Inteligencia Alright, let’s dive deep into the fascinating case of the Kawasaki Corleo, a hydrogen-powered four-legged robot, and dissect it through the lens of human-centered change and innovation. As our founder Braden Kelley would tell you, it’s not simply a matter of “yes” or “no.
Innov8rs | Innovation is a primary growth driver in consumer health, so why do so many promising initiatives fail to deliver strategic impact? Innovators know that new products, formulations, and market expansions are essential for staying ahead. Yet, despite significant R&D investments, many organizations struggle to turn their innovation pipeline into tangible business results.
What is a Brand Pyramid? The Brand Pyramid is a strategic marketing framework that illustrates the emotional and rational journey a customer takes in building a relationship with a brand. It helps organizations define and articulate their brand essence by breaking it down into five progressive layers, starting with basic product attributes and culminating in deep emotional connection and loyalty.
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
Each year, tens of thousands of new products hit the marketand the vast majority fail. According to acclaimed Harvard Business School professor Clayton Christensen, around 95% of new product launches dont succeed (Source: Forbes ). In many cases, its not due to a lack of creativity, but a lack of clear direction. Without a focused approach, product innovation becomes a gamble instead of a growth strategy.
Digital Twin technology revolutionizes asset management, offering real-time visibility, predictive insights, and operational efficiency. However, organizations often face critical roadblocks in their digital transformation journey: Silode Data: Scattered information across sensors, IT, and OT systems prevents a unified operational view. Data Readiness & Quality Issues: Poor governance and inconsistent formats impact AI-driven analytics.
Unlocking Potential through Neuro-Selective Stimulation GUEST POST from Art Inteligencia The time for neuro-selective stimulation has arrived! In the landscape of human-centered innovation, one of the most intriguing concepts revolves around our ability to unlock latent potential in ourselves and others.
Most technology transfer offices start out with a simple technology setup: you log invention disclosures in a shared spreadsheet, manage workflows in project management software, and respond to deadlines as they arise. However, as an institution grows and new IP cases increase, it becomes increasingly difficult to manage the challenges of technology commercialization without a dedicated, modern software solution.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
What is Rapid Prototyping? Rapid Prototyping is a method used to quickly create physical or digital models of a product idea using tools like CAD (Computer-Aided Design), 3D printing, and iterative development software. It enables organizations to test form, fit, and function in the early stages of product development, helping teams refine concepts based on real user interactions.
Strategic partnerships are no longer a side strategytheyre becoming central to how companies grow. According to McKinsey, partnership activity has grown at a compound annual rate of 14% since 2016, resulting in more than 10,000 deals per year over the past five years (Source: McKinsey ) This rise reflects a growing recognition that collaboration with the right external partners can open up new markets, extend capabilities, and reduce time to value.
Emotional connection isnt just a nice-to-haveits the core of effective marketing. In our 50th Producer Series episode of The Bliss Business Podcast, we dive deep into how brands can stop chasing clicks and start building real relationships. Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski In this episode, we unpack: + Why purpose and emotional resonance outperform transactional tactics + How tools like aiCMO are helping marketers craft campaigns that feel more human + The truth behind
GUEST POST from Mike Shipulski Have you ever felt like you werent getting the truth from your leader? You know when they say something and you know thats not what they really think.
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
Source: ESPN What can we learn about collaboration at work from professional soccer players? A new study offers some fascinating insights. First, why did scholars Thorsten Grohsjean, Henning Piezunka, and Maren Mickeler become interested in studying soccer players? They noted that people sometimes find themselves competing with their colleagues in settings outside of the workplace.
What is SCAMPER? SCAMPER is a structured ideation tool designed to enhance creative thinking and innovation by prompting systematic questions around an existing product, service, or process. The acronym SCAMPER stands for Substitute, Combine, Adapt, Modify (or Magnify/Minify), Put to another use, Eliminate, and Reverse (or Rearrange). Each of these seven categories is used to reframe a problem or opportunity, unlocking new possibilities that may not be immediately obvious.
Lets face itmost people dont look forward to long weekly project meetings. Sitting through a round-robin of what everyones working on can feel like a time sink, especially when it could be handled asynchronously. For many, these status check-ins become just another box to tick off, rather than a space to resolve roadblocks and gain momentum. But it doesnt have to be that way.
I was never destined to be an engineer. Sure, I studied industrial engineering at Cornell, but my only A+ came in public speaking. (Yes, at Cornell, we actually had A+ as a grade.) That was the first academic clue that I wasnt meant to be in a labI was meant to be on a stage. But I knew that long before college. I started playing the saxophone and studying magic at the age of nine.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
GUEST POST from Greg Satell One of the most annoying things I hear from leaders is that we had a great strategy, but just couldnt execute it. Thats simply not possible. If you cant execute it, its not a great strategy.
We live in an age in which companies are investing heavily in data analytics and algorithms. Clearly, these analyses are often very helpful in making better decisions. However, I'd like to pose a critical question as leaders ponder the impact of analytics in their organizations. Can analytics make your product or service boring? Could it lead to strategy convergence in your industry?
What is Six Thinking & Listening Hats? Six Thinking Hats, also known as Listening Hats, is a structured problem-solving and decision-making framework developed by Edward de Bono. It encourages individuals and teams to look at problems or opportunities from six distinct perspectives, each symbolized by a colored hat. This approach promotes parallel thinking, where participants explore different angles of a situation one at a time, rather than engaging in adversarial or chaotic discussions.
A technology roadmap is like a GPS for your tech strategy. Without it, organizations risk getting lost in a maze of disconnected tools, short-term fixes, and unclear priorities. It shows how technology supports business objectives, helping internal teams move in the same direction.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Rethinking Work: Why the Future Belongs to the Open, Flexible, and Human-Centered When we think about the future of work, its easy to focus on technology, AI, and automation. But for Simon HillCEO of Wazoku and champion of workplace innovationthe future is less about machines and more about people. In a lively conversation on The Bliss Business Podcast , Simon joined hosts Stephen Sakach and Tullio Siragusa to discuss why rigid structures are holding businesses back, and how flexible, democratiz
Microsoft Fabric continues to reshape the data and AI landscape, and FabCon 2025 was the perfect stage to showcase its transformative journey. As a unified data platform powering over 19,000 organizations and 74% of Fortune 500 companies, Microsoft Fabric has become the go-to ecosystem for modern data management, AI, and analytics. FabCon 2025, held from March 31st to April 2nd at the MGM Grand in Las Vegas, brought together data professionals, partners, developers, and enthusiasts for an electr
What is the Innovation Matrix? The Innovation Matrix is a strategic tool used to assess an organizations ability to generate and execute new ideas. It evaluates two key dimensions: innovation competence (the capability to develop new ideas and solutions) and innovation commitment (the willingness to invest in and support innovation across the organization).
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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