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What is a Customer Experience Maturity Model? The Customer Experience Maturity Model (CX Maturity Model) is a strategic framework used to evaluate and improve how effectively a company delivers consistent, personalized, and meaningful experiences across the customer journey. It assesses an organizations current level of customer experience (CX) capability and provides a roadmap for evolving toward a more customer-centric, data-driven, and experience-led culture.
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
Every innovator eventually faces the same question: Should I protect this idea or share it freely? For most of my career, I watched people fiercely guard their intellectual property, insisting on NDAs before even hinting at their concepts. I chose a different path—and discovered something counterintuitive that transformed my approach to innovation.
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