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What is a Trend Map? A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate emerging trends that may impact their industry, customers, or brand. It serves as a tool to track evolving market dynamics , consumer behaviors, technological innovations, and cultural shiftsallowing marketing teams to anticipate change, rather than react to it.
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Exclusive Interview with Brian Solis Effective leadership serves as the crucial catalyst for both successful innovation and the profound transformation of any collective entity, be it an organization, a team, or even a country.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
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At IdeaScale, we believe that great ideas can come from anywhere and that belief doesn't just shape the product we build. It shapes how we build it. That's why our product roadmap ideation and selection process is public - at ideas.ideascale.com!
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
At IdeaScale, we believe that great ideas can come from anywhere and that belief doesn't just shape the product we build. It shapes how we build it. That's why our product roadmap ideation and selection process is public - at ideas.ideascale.com!
Last night, my twelve-year-old grandson asked to borrow my Killer Questions card deck —a set of question prompts designed to spark critical thinking and creative problem-solving. As we sat at dinner, he thoughtfully worked through the questions, applying them to his budding online business selling laser-cut creations he designs and produces himself on his Glowforge Pro.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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