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What is a Trend Map? A Trend Map is a strategic visual framework that helps marketers identify, organize, and evaluate emerging trends that may impact their industry, customers, or brand. It serves as a tool to track evolving market dynamics , consumer behaviors, technological innovations, and cultural shiftsallowing marketing teams to anticipate change, rather than react to it.
The interplay between technology and business ecosystems Are we seeing a growing influence of how different technologies are forming and shaping Business Ecosystems? The influence of AI and Machine Learning,Blockchain and Decentralized Technologies, Digital Twins and Simulations, Edge Computing and IoT, Platform technology and use of API’s in Marketplaces all shape our growing needs.
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Exclusive Interview with Brian Solis Effective leadership serves as the crucial catalyst for both successful innovation and the profound transformation of any collective entity, be it an organization, a team, or even a country.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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At IdeaScale, we believe that great ideas can come from anywhere and that belief doesn't just shape the product we build. It shapes how we build it. That's why our product roadmap ideation and selection process is public - at ideas.ideascale.com!
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Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
At IdeaScale, we believe that great ideas can come from anywhere and that belief doesn't just shape the product we build. It shapes how we build it. That's why our product roadmap ideation and selection process is public - at ideas.ideascale.com!
Last night, my twelve-year-old grandson asked to borrow my Killer Questions card deck —a set of question prompts designed to spark critical thinking and creative problem-solving. As we sat at dinner, he thoughtfully worked through the questions, applying them to his budding online business selling laser-cut creations he designs and produces himself on his Glowforge Pro.
GUEST POST from Stefan Lindegaard I recently worked with a European client to map their innovation challenges and opportunities, particularly focusing on how they align with global trends in leadership and team dynamics.
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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
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What is Augmented Intelligence (AI)? Augmented Intelligence (AI) is a conceptualization that focuses on AI's assistive role, emphasizing that AI should augment human decision-making and capabilities rather than replace them. It's also known as intelligence amplification (IA) or cognitive augmentation. Human-AI Partnership: Augmented intelligence is about creating a partnership between humans and AI to enhance cognitive performance, learning, and decision-making.
The Hidden Revenue Engine GUEST POST from Shep Hyken Loyalty programs have evolved far beyond their humble beginnings as simple earn and burn points systems. While many still view them primarily as marketing tools to drive repeat business, todays loyalty programs have become sophisticated revenue engines that can significantly impact a companys bottom line.
As AI expands, businesses face a critical choice about the future of workand society. Few periods in modern history have been as unsettled and uncertain as the one that we are living through now. The established geopolitical order is facing its greatest challenges in decades, with a land war in Europe entering its third year and shifting power dynamics upending what were once settled relationships across the globe.
Innovation is key to overcoming crises. This guide outlines how businesses can navigate uncertainty by adapting strategies, embracing open innovation, and strengthening resilience. Learn how to reassess business models, engage external expertise, and build a robust innovation ecosystem. Explore the three phases of crisis response—from immediate adaptation to long-term transformation—and discover how collaboration accelerates progress while reducing costs.
Some companies generate strong ideas , hire exceptional talent, and execute effectivelyyet still struggle to scale. The issue often isnt a lack of vision or leadership. Its an enterprise architecture that hasnt evolved alongside the business. Without a flexible, well-structured architecture in place, even the most promising initiatives can stall. In this article, well explore how modern enterprise architecture serves as a strategic foundation for innovation and digital transformation and why upd
What happens when a company stops chasing only profit and starts building with purpose? Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt , legendary entrepreneur, founder of Jackson Hewitt , Liberty Tax , and now Loyalty Brands a franchise network built on trust, service, and mission-driven growth. Hosted by Stephen Sakach & Mike Liwski In this episode, well explore: How John has scaled multiple companies by leading with heart Why loyalty and community ar
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Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
Coming up with great product ideas is harder than it sounds. The market is crowded. Customers have high expectations. And competition moves fast. But the right strategies make idea generation easier. You dont need to guess what your target audience wants. You can create better product ideas with the right tools, feedback, and structure. This article covers eight proven strategies.
Most companies treat innovation and R&D as separate efforts. One team focuses on long-term technical development, the other on short-term creative problem-solving or market disruption. This disconnect slows down progress, limits strategic impact, and leaves too much value on the table. Without alignment, great ideas rarely become viable productsand promising technologies often fail to solve the right problems.
Marketing isnt just about being seenits about being felt. In Episode 2 of our Purpose-Driven Marketing series, we explore a powerful truth: People arent just looking for products. Theyre looking for meaning. And the brands that win? They dont just sellthey stand for something. 73% of consumers say theyre willing to pay more for products that align with purpose and sustainability.
Source: Michigan Daily Have you ever found yourself "doom scrolling" on Netflix while your friend or spouse implores you to simply, "Pick something already!" Many of us have experienced this type of indecision. We are overwhelmed by choice in those cases. In other situations, we encounter equally good, or equally poor, courses of action, and we can't decide amongst these roughly comparable options.
The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
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Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón
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In my years of consulting with C-suite executives, division leaders, and founders across sectors, I've noticed one persistent area of confusion: the difference between business plans and strategic plans. As a leader responsible for organizational direction, knowing when to use a strategic plan vs a business plan can be the difference between success and stagnation.
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
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