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Also, while human-centered design certainly existed, the practices of “designthinking” reaching tech companies to any real degree was still a decade away. By 2001, I was running Product Management at a different company. Product Management reflected both of these facts. I had never heard of Agile. We were Waterfall.
To bring D4D to Intuit, Cook turned to a gifted in-house design director, Kaaren Hanson. In making her selections, she was not only looking for user-centered designthinking but she also needed people interested in working together to solve problems. Hanson, in turn, put together a team of nine people to help her.
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