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Chasing Innovation. In 2001 Mike found himself on a stage receiving a finalist certificate for a prestigious innovation award. Hear the story of the curious twists and turns that led to that innovation. Why do so many innovationprograms fail? Transforming and Accelerating Innovation at P&G.
Chasing Innovation. In 2001 Mike found himself on a stage receiving a finalist certificate for a prestigious innovation award. Hear the story of the curious twists and turns that led to that innovation. Why do so many innovationprograms fail? Transforming and Accelerating Innovation at P&G.
While mapping over 160 corporate innovationprograms for the CREATORS Corporate Innovation Report 2017, we came across some successful examples of “spray and pray” elements in innovation strategy: Coca Cola invested in Spotify. The following year, Matthias Döpfner became CEO, and radically transformed the business model.
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