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In a flash of insight, he realized that software could replace pencil-and-paper accounting for everyone. They had users try their new software, Quicken, while they ran a stopwatch. Then they’d tweak the software and retest until processes that took an hour were reduced to a quarter of that.
Design thinking is a step above “customer development” because it takes a real human approach to getting to the root of an intrinsic problem. Many large organizations tend to stop after prototyping solutions that indicate desirability, and subsequently revert to traditional development methodologies. Competition is now global.
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The title of this piece is ‘Great to Good’.
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The management consultant giant McKinsey and Co.
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. The title of this piece is ‘Great to Good’.
In these early stages of product development, it can sometimes seem like all of the good ideas have already been taken. When you apply this train of thought to innovation, it becomes apparent that some of the most successful products and services in human history were developed by recycling existing ideas. Take the iPod for example.
Additionally, Nate identifies the key considerations when designing a mobile ethnographic study, indicating how technological developments in the future might be used to improve upon current methods. He distinguishes good rules from bad and offers a framework for designing and documenting them.
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