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Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). A business model innovation is defined as the conscious change of at least two dimensions of the introduced “Magic Triangle”. And what does the customer value?
Disruptive technologies or innovations boost new business models that change the game of existing industries like the space industry (SpaceX), the music industry (Spotify), the film industry (Netflix) or the banking sector (FinTechs), just to name a few. What are the driving forces of change?
billion from 2002 through 2004. Having gone through a period of intense exploration and discovery at the beginning of the 2000s, when the internet was still fairly new, the company changed tack, focusing mainly on exploiting inventions related to the internet’s backbone. Take Cisco, for example. Drawing on data from the U.S.
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