Trust the Customers, Not the Experts
Destination Innovation
AUGUST 29, 2022
Rob Law studied Product Design at Northumbria University. One of his course assignments in 1997 was to come up with a new design for luggage. When he returned to England in 2002, he endeavoured to raise funding. ” His Trunki design went on to win over 100 awards. Rob Law and Trunki. Lessons for Innovators.
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