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There is a lot of dicussion around how customer orientation effects innovation. The most extreme assertion is to “ignore the customer” in order to not becoming distracted from true innovativeness by getting too close to customers, limiting innovation to incremental new offerings. A research paper by V.
The number of companies, which have established dedicated business model innovation units and processes is even lower. Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). The object of innovation 2.
A strategic innovation field, let’s call it “ opportunity space ”, can be found by connecting all the dots between bits of diverse information you already know and put them together in a way that breaks a pattern. So why is it so very important to take this upstream step in the innovation process? The Innovator’s Dilemma.
billion from 2002 through 2004. This may sound as though we’ve got our facts backward, but your company can significantly increase its knowledge output by cutting R&D spending. It’s all a matter of when you cut your spending, and why. Take Cisco, for example. The company’s R&D expenditures dropped by about $1.5
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