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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020).

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The Past and Future of Experience Design

Boxes and Arrows

Ten years ago, when I wrote The Making of a Discipline: The Making of a Title, 2002, there was a big debate on: Is experience design about online and mobile interfaces or is it something more? Louis Cheskin , probably the first experiential marketer, was researching experiences (including emotions and core meanings) back in the 60s.

Design 98
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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

However, very few managers are able to explain their company’s business model ad-hoc, and even fewer can define what a business model actually is in general. Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002).

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People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview

I started at Planview in 2002 as a translator. My manager was an important reason why I loved my job. One of the best compliments I ever received was when she told me she wanted to be the best manager she could for me, because she thought highly of me and I deserved it, and she didn’t want to disappoint me.

Tips 98
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Does Merging Two Struggling Firms Create Value?

Michael Roberto

[link] Fortune's Chris Morris has reported that Neiman Marcus has rebuffed an acquisition offer from Saks, a competitor in the luxury retail market. Neiman, in 2002, filed for bankruptcy , but has emerged in a better position, with less debt. Saks believes that some synergies will be created as a result of the deal.

Report 51
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How to Nail Your Most Valuable Metrics Using the Customer Journey

Moves the Needle

As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty".

How To 76