article thumbnail

Trust the Customers, Not the Experts

Destination Innovation

When he returned to England in 2002, he endeavoured to raise funding. In 2002 he was successful in gaining a grant from the Prince’s Trust who also provided him with a mentor and business advice. Fellow dragon Deborah Meadon, chief of a holiday business, firmly stated that there was no market for the ride-on suitcase.

Design 329
article thumbnail

Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Seven Companies That Failed to Innovate and What Happened to Them

IdeaScale

These seven companies lost out on entering major new markets, got acquired by competitors, or accumulated billions on bad bets, all by failing to innovate or grasp the value of their innovations. In 2002, Circuit City looked at the retail landscape, saw success in its future, and decided CarMax needed to be its own company.

Company 130
article thumbnail

Customer Orientation Effects on Innovation

Integrative Innovation

A disruptive innovation is a new offering that introduces a different set of performance attributes relative to what already exists, and this set of attributes is initially attractive to an emerging customer segment but unattractive to mainstream customers (Adner, 2002; Christensen, 1997). The personal computer is another example.

article thumbnail

How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020).

article thumbnail

Innovation Insights from Jeff Bezos and Amazon

Destination Innovation

Although its sales of new books were growing very healthily, in 2002 Amazon introduced a service whereby people could sell second-hand books through the company’s website. In 2014 Amazon entered the smartphone market with the release of the Fire Phone. It was attractively priced and scooped the market.

article thumbnail

Sustaining a Healthy World Through Growing Crop Health

Business and Tech

Furthermore, innovations such as drought-tolerant corn have been brought to the market thanks to agricultural research. According to the USDA Economic Research Service, public agricultural research and development has declined by about a third between 2002 and 2019, even though there is an average of $20 of benefits to the U.S.

Tools 130