Remove 2002 Remove Marketing Remove Radical Innovation
article thumbnail

Customer Orientation Effects on Innovation

Integrative Innovation

For example, cordless telephones were a radical innovation relative to wired phones because they were based on a substantially new technology; however, their customer base was essentially the same. Disruptive innovation does not necessarily involve cutting-edge new technology, as radical innovation does.

article thumbnail

Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). Moreover, emerging technologies or trends may change the market environment - a company may be forced to act reactively or may want to act proactively by adapting the existing business model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spotting Innovation Opportunities

ITONICS

When searching for new opportunities, it basically means being able to simultaneously create ideas as part of the innovation management on the one hand and to foresee markets and potentials, called corporate foresight, on the other hand.

article thumbnail

Sometimes Cutting R&D Spending Can Yield More Innovation

Harvard Business Review

billion from 2002 through 2004. Although it expanded into new markets, these moves were based on the company’s existing knowledge: Cisco’s storage-area network products were modified versions of its routers, and even its move into consumer wireless internet relied on mature Cisco technologies. Take Cisco, for example.