2002 Marketing Radical Innovation 
The BMI Lab Blog
JUNE 29, 2022
Magretta, 2002). WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002). Moreover, emerging technologies or trends may change the market environment - a company may be forced to act reactively or may want to act proactively by adapting the existing business model.
Integrative Innovation
MAY 26, 2014
For example, cordless telephones were a radical innovation relative to wired phones because they were based on a substantially new technology; however, their customer base was essentially the same. Disruptive innovation does not necessarily involve cutting-edge new technology, as radical innovation does.
ITONICS
JULY 30, 2018
When searching for new opportunities, it basically means being able to simultaneously create ideas as part of the innovation management on the one hand and to foresee markets and potentials, called corporate foresight, on the other hand.
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