Remove 2002 Remove Software Review Remove Strategy
article thumbnail

How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

So, when it comes to an effective email strategy you’ll be able to make practical moves to improve results. Three key influential aspects of an impactful email strategy are send times, engagement, and content. Engagement is an essential part of effective email strategies. Daily Behaviors Affecting Email Send Times.

article thumbnail

How Apple created two giants

Matthew Griffin

To understand Samsung’s rise to dominance we have to go back to the turn of the new millennium when Apple released their first generation iPod in 2001, quickly followed by the iTunes store in 2002. Samsung was the first company out of the blocks in 2009 and their new strategy put them firmly on a collision course with Apple.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How IBM's Sam Palmisano Redefined the Global Corporation

Harvard Business Review

In 2002 Palmisano succeeded a legendary leader in Lou Gerstner, who saved IBM from being broken up and put it on a viable course. Executing this strategy required seamless integration of IBM's product capabilities with its geographic reach. He's personable, but blunt.

article thumbnail

Sam Palmisano's Transformation of IBM

Harvard Business Review

When Palmisano took over in early 2002, IBM had four main businesses each organized on a global basis: hardware, software, services (such as back-office outsourcing), and personal computers (PCs). Step 1: Craft the strategy and organization to implement the vision. The CEC was dissolved.

article thumbnail

Why Nordstrom’s Digital Strategy Works (and Yours Probably Doesn’t)

Harvard Business Review

These investments included Nordstrom.com and a perpetual inventory system that allowed Nordstrom to offer a consistent multi-channel experience by 2002. First came a new point-of-sale system that included personal book software so that salespeople could track individual customer requests and needs online. Insight Center.

article thumbnail

Why HP's Departure from the PC Business Was Inevitable

Harvard Business Review

But it was an inevitable consequence of the value chain strategy that the company pursued in a highly constrained innovation space — one in which the hardware platform is defined by Intel and the software experience is defined by Microsoft. This constrained innovation space is a direct result of Intel's commoditization strategy.

article thumbnail

IBM Focuses HR on Change

Harvard Business Review

It's rare to find a corporate human resources function that accelerates change by actively finding ways to help drive new strategies. Its HR function has been instrumental in the $100 billion company's metamorphosis from a floundering computer manufacturer in the 1990s to a prosperous software and consulting services company today.

Change 17