Nine Short Innovation Lessons from Lego
Destination Innovation
JULY 5, 2017
But in 2003 the company was $800m in debt and on the verge of bankruptcy. David Gram, Head of Marketing at Lego’s Future Lab, said, “We only develop the few key features that are really needed. We throw it into the market and get feedback from consumers.”. The turn around in its fortunes has been spectacular.
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