Remove 2003 Remove Product Development Remove Product Innovation
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In Product Development, Let Your Customers Define Perfection

Harvard Business Review

When the Cayenne came to market in 2003, it was an instant hit. Fiat Chrysler paid a hefty price for not trying to understand what customers wanted before it started designing and developing the car. Unfortunately, Fiat Chrysler is no different from most companies we know when it comes to product innovation.