Five Unicorn Scaleup Strategies
Leapfrogging
FEBRUARY 21, 2023
based software companies started since 2003 and valued at over $1 billion by public or private market investors. ScaleUps, and those that invest in them, face the next-level challenge of growing revenue at scale; that is, exponentially relative to expenditures in capital, people, and technology. Of course, not all friction is bad.
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