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New Product and Development Service Process (Hauser). New ProductDevelopment Front End (Khurana). Revolutionizing ProductDevelopment (Wheelwright & Clark). New ProductDevelopment Funnel (Katz). Focus stage: Growth Published: 2004 more…. Development Funnel (Bessant).
That was the general consensus after one of my favorite HBS classes: an entrepreneurship case on a company called Tickle. After five years, in 2004, Tickle was profitable with more than $20 million in revenue; it received an acquisition offer for $100 million, as well as IPO entreaties. Career planning Entrepreneurship'
The auto industry invented the blockbuster product "reveal" long before Jobs, with auto execs unveiling new "concept cars" at auto shows in an annual ritual of one-upmanship that continues today. Many organizations are developing strategies to increase their UX capacity and promote product-centric entrepreneurship.
Called Agile, the process put customers at the center of productdevelopment, encouraged rapid prototyping, and dramatically increased corporate speed and agility. While Agile began as a productdevelopment innovation, it sparked a corporate strategy and process revolution.
The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets. Also referred to as Social Innovation or Social Entrepreneurship.). Some people tie it to Michael Porter's Shared Value concept.
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