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New Product and Development Service Process (Hauser). New ProductDevelopment Front End (Khurana). Revolutionizing ProductDevelopment (Wheelwright & Clark). New ProductDevelopment Funnel (Katz). Open Innovation (Chesbrough). Open Innovation Kick-Start Approach (AT Kearney).
We felt that to remain competitive, larger companies needed to recapture the sense of wonder and adventure that working in the "front end" of innovation would create. My friend, who founded OVO Innovation with me in 2004, was really passionate about the idea of reviving innovation in corporations.
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