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Here's a case in point: In 2004, my HBS colleague Gary Pisano and I conducted a project at a leading manufacturer of highly sophisticated production equipment for the electronics industry, which I'll call "Exotech." Like many companies, Exotech struggled with serious time delays in its product-development projects.
Harnessing all this technology — the computing, the motion control, the sensing — poses a huge challenge, but rising levels of abstraction are giving product designers the tools to meet it. Many softwaredevelopers will tell you that the whole history of the software industry can be described by increasing levels of abstraction.
In 2001, a new approach to technology development was created by a daring group of developers. Called Agile, the process put customers at the center of productdevelopment, encouraged rapid prototyping, and dramatically increased corporate speed and agility. Competing in the Future. Sponsored by Accenture Strategy.
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