Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
2005) that the ´failure to adequately define the market is a key factor associated with venture failure´, we identify the definition of the target customer as one central dimension in designing a new business model. WHO – Every business model serves a certain customer group (Chesbrough and Rosenbloom 2002; Hamel 2000). Magretta 2002).
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