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The 16 overall aspects grouping the 67 core capabilities driving innovation (the 16 aspects is based upon the 12 way of innovating by Sawhney, Wolcott and Arroniz, 2006 ). Sales innovation is based on the work of organisational innovation and offer innovation, but it is centred around the experience and engagement itself.
The 16 overall aspects grouping the 67 core capabilities driving innovation (the 16 aspects is based upon the 12 way of innovating by Sawhney, Wolcott and Arroniz, 2006 ). Typical external innovation (the right part of Figure 2) is about how to organise for efficient customisation of deliverables, typically used in Industry 4.0.
The company created an experience “around” the movie and engaged its buyer compellingly and completely. Controlled innovation has clearly worked. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Source: [link]. Fingers crossed!
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