The Wheel of Innovation: Lessons learned from >1,000 companies and 62 countries
Innovation 360 Group
APRIL 1, 2016
The 16 overall aspects grouping the 67 core capabilities driving innovation (the 16 aspects is based upon the 12 way of innovating by Sawhney, Wolcott and Arroniz, 2006 ). Sales innovation is based on the work of organisational innovation and offer innovation, but it is centred around the experience and engagement itself.
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