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The term was popularized by Jeff Howe in 2006, when he described how businesses could leverage online communities to source innovativeideas. This diversity leads to more innovative solutions to complex problems, ensuring companies dont fall into the trap of conventional thinking.
[This paradigm] assumes that firms can and should use external ideas as well as internal ideas, and internal and external paths to market, as they look to advance their technology.” ( Henry Chesbrough, 2006 ). The free flow, in and out, of ideas and IP promotes innovative ecosystems.
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