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The term was popularized by Jeff Howe in 2006, when he described how businesses could leverage online communities to source innovative ideas. Customer Co-Creation Brands involve customers in productdevelopment, allowing them to submit ideas, vote on features, or provide direct feedback.
The concept of crowdsourcing, coined by Jeff Howe and Mark Robinson in a 2006 Wired article , has revolutionized how businesses and organizations solve problems and innovate. The platform encouraged participants to propose ideas across various areas, including productdevelopment, marketing, and sustainability.
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