2006 Learning Marketing 
IdeaScale
DECEMBER 12, 2019
During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Here are the three things I learned about crowdsourced innovation from my two weeks working alongside everyone at IdeaScale.
Innovation Excellence
MAY 1, 2023
GUEST POST from Greg Satell By 2006 we knew we had a serious problem. What had once been a market leader that generated huge profits, which fueled the growth of […] Our company’s onetime flagship product, called Afisha, was in a steady decline and it was becoming all too clear that something had to be done.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Destination Innovation
JUNE 8, 2023
Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? Just imagine all the insights and lessons you would have learned and how that would have helped you in your business career. But how much time would it have taken?
IdeaScale
MAY 12, 2021
Instead of custom Macs for dozens of different customer bases, Jobs laid down the rules that the company would focus on four products: One desktop model and one portable model for the personal consumer market and the business market. There’s much to learn from Steve Jobs as a leader in innovation.
Innovation Excellence
MAY 13, 2020
The difference, I have found, between truly transformational leaders and those that fail isn’t so much innate talent or even ambition, but their ability to learn along the way. It was, in fact, what he learned from the earlier failure that helped make the Salt March such a remarkable success. Learning To Overthrow A Dictator.
Boxes and Arrows
AUGUST 17, 2010
Figure 1: Affect Circumplex (Van Gorp, 2006 adapted from Russell, 1980) 3 Because arousal is largely unconscious, it provides an especially powerful channel for designers to command attention and influence behavior. Conclusion In Part 1, we learned that emotion commands attention. When we combine these two dimensions of emotion (i.e.
Boxes and Arrows
AUGUST 7, 2008
Characteristics of Flow Total concentration and focused attention A sense of control over interactions Openness to new things Increased exploratory behavior Increased learning Positive feelings 3. So do large images, bright colors, and high contrast (van Gorp, 2006). Marketing Science 19, 1 (Jan. Hoffman, D.L, Norman, Donald A.
Expert insights. Personalized for you.
227 
Let's personalize your content