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What is Crowdsourcing? Definition, Examples, and Benefits

Qmarkets

The term was popularized by Jeff Howe in 2006, when he described how businesses could leverage online communities to source innovative ideas. Customer Co-Creation Brands involve customers in product development, allowing them to submit ideas, vote on features, or provide direct feedback.

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5 Crowdsourcing Examples That Delivered Impressive Business Results

Qmarkets

The concept of crowdsourcing, coined by Jeff Howe and Mark Robinson in a 2006 Wired article , has revolutionized how businesses and organizations solve problems and innovate. This technology enables organizations to efficiently collect, evaluate, and implement ideas from their crowdsourcing efforts.

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The Virtual Work Skills You Need — Even If You Never Work Remotely

Harvard Business Review

However, virtual work also encompasses how we are turning to technology to conduct business with nearby colleagues, sometimes within the same building or campus. Our recent review of 30 years of virtual work research shows that the most effective workers engage in a set of strategies and behaviors that we call “virtual intelligence.”

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What It Takes to Innovate Within a Corporate Bureaucracy

Harvard Business Review

It was a problem regardless of brand, formula, or product — until Atis set her sights on solving it once and for all. In 2006, when the company launched a new line of foundations intended to address a wider variety of skin tones, Atis saw that they still didn’t measure up. It lit a fire under her.

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Some of the Most Successful Platforms Are Ones You’ve Never Heard Of

Harvard Business Review

MasterCard IPO’d in 2006, and Visa followed two years later. In fact, some not-for-profit multisided platforms — hardly household names — have helped drive the major technological revolutions of the last several decades, including the internet and mobile. Now they are very focused on making money.

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New Ways to Collaborate for Process Improvement

Harvard Business Review

To make big improvements in productivity and customer service, people in an organization must collaborate across corporate hierarchies, functions, companies, and geographies. Emerging social networking technologies offer new ways to overcome these boundaries. Some companies are beginning to solve this problem with online communities.

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Four Ways to Adapt to an Aging Workforce

Harvard Business Review

B&Q (winner of the 2006 “Age Positive Retailer of the Year” Award) says that it hires for soft skills , such as conscientiousness, enthusiasm and customer rapport, which senior workers also seem to show in abundance, while Home Depot famously looks to older store clerks for the experience-based know-how that customers demand.