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Fly, Crash, Adapt

Destination Innovation

Paul MacCready (1925 – 2007) was an aeronautical engineer and inventor of the first human-powered aircraft. Early efforts to build human-powered aircraft had featured wooden designs, which proved too heavy. They came up with an unorthodox design called the Gossamer Condor. Paul MacCready. Some used catapults to launch the craft.

Design 256
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Cracking the complexity code

Paul Hobcraft

There was a good article within the McKinsey Quarterly published way back in 2007 entitled “Cracking the complexity code,” written by three authors Suzanne Heywood, Jessica Spungin, and David Turnbull. They suggest organizations need to decide on where to hold complexity within any design and build the right capabilities where they matter.

System 228
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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

As UX professionals, we strive to design engaging experiences. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is. Then, we’ll dive deeper to explore how design elicits and communicates emotion and personality to users.

Design 101
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When Information Design is a Matter of Life or Death

Boxes and Arrows

Subsequently, leaflets are heavily regulated in the way they need to be designed, written, and produced. Adding to the design challenge is the fact that the guidelines for how medicine information leaflets are designed changes from country to country, and the guidelines are often vague. Possible Design Improvements.

Design 111
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Designing Screens Using Cores and Paths

Boxes and Arrows

Typically in web design, the opposite approach is the rule: designers begin with the homepage. The goal—or the primary content people are looking for or tasks they are trying to get done—turns out to be the last thing that gets attention in the design process. ” “Start with the goal.” See Figure 4).

Design 110
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Designing for Social Interaction

Boxes and Arrows

Let’s look at each type of tie, and how we might design for them. 8 In both 2002 and 2007, a study of 1,178 adults found that on average, people had about 10 friends they meet or speak with at least weekly (10 strong ties). 9 So, when we’re designing for strong ties, we’re designing for small groups of people.

Design 108
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Why Government is Essential for Private Sector Innovation

Destination Innovation

Steve Jobs announced the iPhone to the world on 9 January 2007. Steve Jobs, Sir Jonathan Ive and the design team at Apple deserve the tremendous credit they get for this seismic innovation. This iconic product became a sensational success and propelled Apple to become the most valuable company on Earth. These include: 1.