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Innovation is essential throughout the entire new productdevelopment (NPD) process, but nowhere is it more key than it is in the Fuzzy Front End (FFE) stage. FFE is the starting point of NPD and is where new product ideas are generated before entering the formal development process.
From 2003 to 2007, I have been in charge of the R&D project portfolio management line of business at a solution provider. This often resulted in over engineered solutions that practitioners had a hard time to use. Merging Theory and Practice.
In a 2007 McKinsey Quarterly article on “Leadership and Innovation,” the authors made it quite clear that “Innovation is a core driver of growth, performance and valuation.” Implement disruptive technologies. Develop stronger marketing and branding. 65% are concerned that new entrants are disrupting their business models.
From 2003 to 2007, I have been in charge of the R&D project portfolio management line of business at a solution provider. This often resulted in over engineered solutions that practitioners had a hard time to use. Merging Theory and Practice.
They were inventors of the 20th Century; many of which gave rise to the said products. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these? They were also inventors, but of the 21st Century. Leadership Insights 1.
They were inventors of the 20th Century; many of which gave rise to the said products. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these? They were also inventors, but of the 21st Century. Leadership Insights 1.
They were inventors of the 20th Century; many of which gave rise to the said products. Jack Ma (2000), Jeff Bezos (2003), Mark Zuckerberg (2004), Reed Hastings (2007), Brian Chesky (2008), Travis Kalanick (2009), Anthony Tan (2012). Now, how about these? They were also inventors, but of the 21st Century. Leadership Insights.
Eric Yuan, the founder of Zoom, was one of the first 20 employees of WebEx that was acquired by Cisco Systems in 2007. This is especially true for those that are farther from the core competency of the company, but which have the potential to be disruptive. The idea was rejected. The conversations immediately start providing insights.
A 2007 study by M. Most corporate business functions – new productdevelopment (NPD), quality, sales, R&D, marketing, etc. Many companies succumb and invest in showy innovation activities (see this article for some humorous examples). But the CEO’s words to the shareholders often reveal a deeper truth. Prabhu, & R.
As the world becomes increasingly volatile, uncertain, complex and ambiguous ( VUCA ) , longer-term disruptions are the greatest existential threat to a company’s growth and survival. Relatively few methods and tools exist to help companies gain insights into longer-term futures that include discontinuities and disruption.
Over the next ten years Apple sold over 320 million iPods and as they introduced more products such as the iPhone in 2007 and the iPad in 2009 which, at the time of publishing this article, have both respectively sold 421 million and 170 million units their annual revenues grew from $5 Billion to an eye watering $171 Billion.
Before the iPhone was introduced, in 2007, Nokia was the dominant mobile phone maker with a clearly stated purpose — “Connecting people” — and an aggressive strategy for sustaining market dominance. The pepper trade, for example, was disrupted not by a better spice but by refrigeration. Consider Nokia.
A resource that can get you to the leading edge of innovation in your industry much faster than internal productdevelopers — and at the same time, can show you how to forego superfluous services or product features that you thought were essential but that in fact, no one would miss.
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