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It gave companies some overall measure of revenue compared with marketing spend — something described in this 2007 article in The New York Times. But now that Big Data and the Internet of Things have come along, we can go beyond the transaction to every little detail of the customer’s actual experience.
If you bought Radiohead’s 2007 album In Rainbows or a digital package at Humble Bundle , you’ve participated in the ‘pay what you want’ sales model. GE also launched 100 FastWorks projects in US, Europe, China, Russia and Latin America. What if all devices in your office were connected to the Internet?
If you bought Radiohead’s 2007 album In Rainbows or a digital package at Humble Bundle , you’ve participated in the ‘pay what you want’ sales model. GE also launched 100 FastWorks projects in US, Europe, China, Russia and Latin America. What if all devices in your office were connected to the Internet?
We investigated this topic when we studied how Nokia executives dealt with the company’s severe strategic challenges between 2007 and 2013. Recall that Nokia dominated the mobile and smartphone markets in 2007-2008 when Apple launched the iPhone and Google the Android operating system.
We’ve only scratched the surface of ideas such as the internet of things; smart cities, homes, and energy grids; autonomous transportation; and much more that entrepreneurs will think up. An in-depth investigation by Politico estimated that fewer than 200,000 rural residents actually benefited from RUS-supported projects.
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