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Eight Companies that Switched What They Did

Destination Innovation

From 1998 to 2008 it was the world’s largest supplier of mobile phones and smartphones but fell behind Apple and Samsung. In 2008 Mars Inc. Nokia was founded in 1865 by mining engineer, Fredrik Idestam, as a wood pulp mill in Tampere, Finland which was then part of the Russian Empire. It became a network equipment manufacturer.

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Happiness is linked to higher creativity

Idea to Value

One study from 2008 of 171 students found that people’s happiness was significantly related to their ability to come up with ideas. Another 2008 meta-analysis of 102 studies found that the type of mood people were in directly affected their creativity. This was also shown in a 2021 study of 722 high school students in Lithuania.

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Recession, Survival and Innovation

Destination Innovation

During the recession that started in the Finance sector in 2008, Salesforce.com boomed by using a new business model, software as a service. Many successful start-ups began during recessions. Habits change. Consumers adopt new practices. This all means opportunity for the nimble. A famous example occurred in the 1920s.

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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

The concept was popularised in the influential book, Nudge, by economists, Cass Sunstein and Richard Thaler, published in 2008. Showing peer reviews e.g. for companies, products, hotels or restaurants.

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The Creativity Crisis: It’s Getting Worse

Idea to Value

In “ The Creativity Crisis (2011) ” I reported that American creativity declined from the 1990s to 2008. Since 2008, my research reveals that the Creativity Crisis has grown worse. Results of The 2017 Creativity Crisis Study. In addition, the results also reveal that the youngest age groups (5 and 6-year-olds) suffered the greatest.

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What you can learn from history about innovating during a crisis

Board of Innovation

The companies that grew the most during the 2008 financial crisis were those that invested in innovation. Here are some of our suggestions for your strategy based on information from previous crises. The post What you can learn from history about innovating during a crisis appeared first on Board of Innovation.

Learning 145
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Baader-Meinhoff Phenomenon: Why we see things everywhere once we see them once

Idea to Value

The Baader-Meinhoff group had existed in the 1970s, and there was even a popular German book (1985) and film (2008) about them, but they were not as well known outside the country. However, the user saw their unusual name once, and after that point they seemed to notice it again and again.

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