Harvard Business Review

NOVEMBER 8, 2012

Time magazine just published a fascinating account of how President Obama's campaign team used data to microtarget voters. At HBR, we've been tracking the rise of Big Data in the private sector for some time, and see this as a useful case study of how one organization actually implemented those analytic principles to get results.

Data 18

Data Big Data Case Study System 18

Harvard Business Review

MARCH 19, 2014

’” - Chris Anderson, Wired Magazine, June 23, 2008. The sentiment expressed by Chris Anderson in 2008 is a popular meme in the Big Data community. “Causality is dead,” say the priests of analytics and machine learning. When working with Big Data, sometimes correlation is enough.

Big Data 15

Big Data Software Review Technical Review Data 15

Harvard Business Review

APRIL 14, 2017

For example, our survey, which asked managers of 13 functions, from sales and marketing to procurement and finance, to indicate whether their departments were using AI in 63 core areas, found AI was used most frequently in detecting and fending off computer security intrusions in the IT department. AI wasn’t new at Microsoft.

Artificial Inteligence 19

Artificial Inteligence Company Technical Review Survey 19

Harvard Business Review

DECEMBER 6, 2013

labor market since the Great Depression, we learned Friday that 203,000 new jobs were created in November and the unemployment rate dropped to 7%. First, briefly, back to November 2008. million below its January 2008 all-time peak. Hiring and Big Data: Those Who Could Be Left Behind. is almost 1.3

Big Data 15

Big Data Industry Tips Software 15

Harvard Business Review

APRIL 2, 2012

Rapid Innovation/Move-to-Market Cycles. Wrong: collaboration with customers speeds your move to market. Big data" analytics with real-world guides let you see big-picture patterns and micro-trends with astonishing precision, in time to seize the day or head off disaster. You won't be the first to get this view.

Design 15

Design Collaboration Video Big Data 15

Harvard Business Review

AUGUST 29, 2012

That's why the shipping giant formed the Channel Strategy and Orchestration team in 2008: to solve the problems that occur when customers move from one channel to another, like going from a website to a phone agent. Can Big Data Smoke Out the Silent Majority? What Data Can't Tell You About Customers.

Big Data 16

Big Data Strategy Strategy Data 16

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

Technical Review 15

Technical Review Marketing Big Data LEAN 15

Harvard Business Review

MARCH 3, 2015

” Companies measure the market results of their sales investments. Consider: The most common metrics for evaluating social media are likes, tweets, reviews, and click-through-rates (CTRs) for online ads — not cause-and-effect links between the medium and market results. There is justifiable skepticism about this data.

Technical Review 15

Technical Review Survey Marketing Data 15

Harvard Business Review

OCTOBER 29, 2014

To better understand this key marketing concept, I talked with Jill Avery, a senior lecturer at Harvard Business School and an author of HBR’s Go To Market Tools. It’s not just marketers who look at churn, however. In fact, the rise of big data is making it possible for firms to act more expediently and precisely on churn rates.

Software 14

Software Marketing Analysis Tools 14

Harvard Business Review

APRIL 22, 2015

Even more important to the redesign of GE, this portfolio of products has been a growth engine, providing ballast against the serious pain of the financial meltdown of 2008. Consider even the digital world and the rise of big data, which on the surface seems like a way to lighten our collective load on natural resources.

Data 12

Data Big Data Industry Video 12

Harvard Business Review

JUNE 20, 2017

Data is now the critical tool for managing many corporate functions, including marketing, pricing, supply chain, operations, and more. This movement is being further fueled by the promise of artificial intelligence and machine learning, and by the ease of collecting and storing data about every facet of our daily lives.

Data 8

Data Artificial Inteligence Management Big Data 8

Harvard Business Review

DECEMBER 8, 2015

In the wake of the 2008 financial crisis, U.S. As part of the leadership at a strategy firm growing rapidly in frontier markets, there were times when I should have receive a notice akin to that “red star cluster” — and certainly times when I should have sent one but didn’t.

Exercises 14

Exercises Culture Training Learning 14

Harvard Business Review

FEBRUARY 2, 2015

Spun out of Carnegie Mellon’s materials science research department in 2008, Aquion now employs 130 workers, manufacturing batteries to store electricity generated by intermittent renewable resources. Despite the recent slack in the job market, signs still point to a stubborn STEM skills gap.

Industry 12

Industry Training Competition Entrepreneurship 12

Harvard Business Review

SEPTEMBER 30, 2013

healthcare system have taken at least one well-worn market-based path: strive for economies of scale. Hospital consolidation is on the rise , a trend that shows no signs of abating as providers try to streamline back-end operations and deploy big data analytics in hopes of improving outcomes and lowering costs.

Entrepreneurship 11

Entrepreneurship Technical Review System Big Data 11

Harvard Business Review

AUGUST 4, 2014

Lafley launches a “game changer” profoundly different than what he championed in his eponymous 2008 bestseller. Indeed, companies focusing on those 20% customer segments that generate 80% of sales and/or profitability and/or sustainable growth markets and innovate differently from those who seek to serve everyone well.

Big Data 9

Big Data Data Culture Strategy 9

Harvard Business Review

JULY 12, 2017

Cross-border flows of digitally transmitted data have grown manifold, accounting for more than one-third of the increase in global GDP in 2014, even as the free-flow of goods and services and cross-border capital have ebbed in the aftermath of the 2008 recession. Digital players wield outsize market power.

Competition 8

Competition Artificial Inteligence Policies Technology 8

Harvard Business Review

JUNE 20, 2014

For instance, the value at risk and other standard models that rating agencies used before the crisis in 2008 — the same thing happened there. A top manager may have a gut feeling, but then he asks an employee to find facts the next two weeks, and thereafter the decision is presented as a fact-based, big-data-based decision.

Big Data 14

Big Data Study System Data 14

Harvard Business Review

OCTOBER 4, 2012

Big data, it has been said, is making science obsolete. No longer do we need theories of genetics or linguistics or sociology, Wired editor Chris Anderson wrote in a manifesto four years ago : "With enough data, the numbers speak for themselves.". It's a process that uses data to refine our thinking. More >>.

Data 20

Data Big Data Policies Conference 20

Harvard Business Review

OCTOBER 4, 2012

Big data, it has been said, is making science obsolete. No longer do we need theories of genetics or linguistics or sociology, Wired editor Chris Anderson wrote in a manifesto four years ago : "With enough data, the numbers speak for themselves.". It's a process that uses data to refine our thinking. More >>.

Data 12

Data Big Data Policies Conference 12

Harvard Business Review

OCTOBER 29, 2012

Serious marketers, innovators and quants can't find a better — or more controversial — case study in the problems and pathologies of predictive analytics than America's down-to-the-wire presidential campaign. Have polls truly oversampled Democrats relative to Republicans and independents?

Survey 16

Survey Technical Review Data Case Study 16

Harvard Business Review

JULY 14, 2016

For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. In this article, I review three critical aspects to watch: marketing, operations, and profiling. Digital marketing: for Clinton, it’s a science; for Trump, an art.

Big Data 12

Big Data Technical Review Data Tools 12