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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Case Study: Airbnb’s Personality Shift and Rebranding Background: Founded in 2008, Airbnb started as a platform that allowed homeowners to rent out their spaces to travelers. Design Thinking: Sculpting Business Personality A business’s personality is like an iceberg. It’s these submerged elements that truly define a brand.

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Designing for Meaningful Social Interactions

Boxes and Arrows

Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. We have a huge responsibility here as designers. It’s up to us how we design these platforms and what social norms we set there. helps designers to craft useful feedback to each other. Source: uxfol.io.

Design 94
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Designing for Interaction

Boxes and Arrows

Now the time has come for us—designers, working on digital products—to step up our game and act like real gatekeepers. We have a huge responsibility here as designers. It’s up to us how we design these platforms and what social norms we set there. helps designers to craft useful feedback to each other. Source: uxfol.io.

Design 55
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Pretotyping to Build The Right It from Alberto Savoia at Stanford

InnovationTraining.org

I think it can be helpful for organizations moving into the action stage for the innovations they’ve conceived. It’s a great technique for the “prototyping” and “testing” stages of the design thinking process.

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Creating 21st Century Transformational Learning

Innovation Excellence

GUEST POST from Janet Sernack I was privileged to attend one of the first Theory U; Presencing Leadership for Profound Innovation and Change Workshops presented by the Sloane School of Management, in Boston in 2008. This means that I have … Continue reading →

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José Moreno

Innovation 360 Group

Design Thinking. In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. He’s passionate about music and Hispanic literature. Area of expertise: Strategy. General Management. Innovation Management. Strategic Change. Geointelligence. Software research.

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José Moreno

Innovation 360

Design Thinking. In the Private Sector, he’s been a pioneer Consultant and founder—associate of several Data, Software and Business, and IT initiatives. He’s passionate about music and Hispanic literature. Area of expertise: Strategy. General Management. Innovation Management. Strategic Change. Geointelligence. Software research.