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Eight Companies that Switched What They Did

Destination Innovation

In 2022 it had a market capitalisation of over $700B. From 1998 to 2008 it was the world’s largest supplier of mobile phones and smartphones but fell behind Apple and Samsung. The Wrigley Company is now the largest manufacturer and marketer of chewing gum in the world. In 2008 Mars Inc. acquired Wrigleys for $23B.

Company 295
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Recession, Survival and Innovation

Destination Innovation

During the recession that started in the Finance sector in 2008, Salesforce.com boomed by using a new business model, software as a service. Two companies dominated the breakfast cereal market, Kellogg’s and Post. Kellogg’s profits surged and they overtook Post to become the undisputed market leader.

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Research: Resume Gaps Still Matter

Harvard Business Review

While tempting to declare the present day a new age of tolerance and compassion, a deeper analysis suggests it might be wise to take a more guarded perspective, as the reality of the post-pandemic labor market is still unfolding.

Analysis 144
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Baader-Meinhoff Phenomenon: Why we see things everywhere once we see them once

Idea to Value

The Baader-Meinhoff group had existed in the 1970s, and there was even a popular German book (1985) and film (2008) about them, but they were not as well known outside the country. When it comes to innovation and creativity, we need to be careful when looking at trends and getting feedback from the market.

Trends 200
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Why did Taylor Swift just re-record her chart-topping album?

Idea to Value

So why did she just do potentially the most un-creative thing a musician can do: Re-record one of her previous albums, ‘Fearless’ from 2008? She is also respected for being a highly creative songwriter and performer. It all comes down to owning your own platform as an artist. I hope this clears things up.

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VUCA is a matter of perspective

Jeffrey Phillips

Suddenly everyone has realized that sometimes the economy or markets are volatile or uncertain. If I were older and cranky I'd blame this on the millennials, not because they are millennials but because they've never lived with a stock market that goes down. Volatility seems like something we've only just discovered.

Course 155
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How Facebook misses out on Talent

Destination Innovation

Little wonder then that Bloomberg reported that 150 of the USA largest tech firms were sued 226 times for age discrimination from 2008 to 2015. They could lead the company into new markets and attract more users – including many smart senior citizens. Why are most chess masters under 30?’. They might improve creativity and usability.