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Fresh off eight blockbuster successes in a row in 2008, he was arguing in his article “ How Pixar Fosters Collective Creativity ” that people exaggerate the importance of the initial idea, whereas, as he put it simply, “talent is rare.” This astonished Catmull.
In 2008, he gathered four other Israelis living in San Francisco to be his cofounders and they hired a coder in Ukraine through Craigslist and paid him to develop an ordering app. It’s true that the founders weren’t technical experts, they had no previous startup experience, and GrubHub already had impressive marketshare.
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