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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

During the economic depression which followed the financial crash of 2009 car sales slumped across America. Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 The lesson for marketers is to keep asking ‘why? ‘ Why are they worried?

Marketing 226
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IDEA 2009 - Day 2

Boxes and Arrows

Innovation Parkour – IDEA 2009 View more documents from Normative. As a result, 90 percent of the word-of-mouth business she’s received since May 2009 can be tied directly to social media. Could one of the effects of social media be that we see fewer and fewer inferior products existing in market?

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2024: A Pivotal Year

Digital Tonto

In 2009, it felt like the world was ending. GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. In 2009 I started my blog, Digital Tonto, which turned my life in a new direction. I was still living in Ukraine then and the financial crisis hit there especially hard.

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Wikipedia – A Lateral Idea in Action

Destination Innovation

Encarta was discontinued in 2009 by which time a new and mighty competitor was dominating the market – Wikipedia. In the 1990s Microsoft launched a CD-Rom product, Encarta, which was nowhere near as accurate or as comprehensive as Encyclopedia Britannica, but it was very cheap and it included a search function.

Policies 211
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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. This means that companies need to continuously innovate if they want to remain competitive in the market.

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The Next Supply-Chain Challenge Isn’t a Shortage — It’s Inventory Glut

Harvard Business Review

In 2009, the financial crash left manufacturers with excess inventory when consumer buying power suddenly dropped. And now, the high-tech industry is feeling the weight of a volatile market that has led to excess component inventory. Inventory challenges aren’t new. Electronics littered shelves in 2001 after the dot-com bubble burst.

Industry 145
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IDEA 2009: An Interview with Thomas Malaby

Boxes and Arrows

As IDEA 2009 draws closer, the IA Institute is conducting a series of interviews with the speakers for the conference. His principal research interest is in the relationships among institutions, unpredictability, and technology, particularly as they are realized through games and game-like processes.