Boxes and Arrows

JANUARY 7, 2013

How does this product fit into the overall product strategy? How do you expect to differentiate this product? Using a few key words, how do you want people to see your brand (both the company brand and the product brand)? Copyright (c) 2009. Marketing stakeholders.

Project 106

Project Design Product Strategy Marketing 106

Boxes and Arrows

SEPTEMBER 2, 2013

When I left the company three years later, more than 150 teams at that company were using Scrum for developing both infrastructure and product features. In 2009, I moved on to Salesforce.com, where Agile methods (including Scrum) were implemented across their entire research and development organization. Product owners.

Agile 111

Agile Software Review Technical Review Development Team Review 111

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

Boxes and Arrows

JANUARY 7, 2013

How does this product fit into the overall product strategy? If the product is part of a bigger suite of related offerings, you need to know what role it plays in that greater plan. Copyright (c) 2009. This is one of many opportunities to help improve communication between groups.

Marketing 43

Marketing Guidelines Underperforming Technical Team Design 43

Harvard Business Review

AUGUST 20, 2014

From there, the authors offer advice including building innovation into job descriptions, and trusting users to inform product strategy. In her post , McGrath recaps 11 product failures by Google over the years to emphasize the importance of taking such risks. Glass, and where Google goes next. That’s just a sampling.

Change 16

Change Management Policies Survey 16

Harvard Business Review

APRIL 4, 2016

Experienced executives in this market have gone through at least two large crises over the past 20 years: in 1998 when the government defaulted on its debts, and in 2009 when Russia was infected by the global financial crisis. This will guide how they align sales, marketing, and product strategies.

Marketing 12

Marketing Strategy Strategy Industry 12