2010 Related Topics 
Idea to Value
AUGUST 25, 2021
This is interesting because while some of the brain regions mentioned here have been shown to be involved in certain creative activities (especially moments of insight being associated with activation of the ACC: Sources 2016 , 2010 , 2010 ) many of the other brain networks mentioned here are related to memory and decision making.
Idea to Value
JANUARY 17, 2022
In another study from 2010 , alcohol resulted in people being less flexible in their thinking, but slightly more original in the ideas they came up with. Other studies from 2010 and 2015 found that cannabis use actually impaired divergent thinking performance.
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Destination Innovation
MARCH 16, 2018
In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Warby Parker was founded in 2010 by four friends from business school. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%.
Destination Innovation
AUGUST 3, 2017
In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost. Showing peer reviews e.g. for companies, products, hotels or restaurants.
Idea to Value
NOVEMBER 14, 2022
While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.
Idea to Value
JANUARY 28, 2022
Sternberg & O’Hara (2010) : Assess the relationship between creativity and intelligence and whether they are aspects of the same mental activity sets. Does not support threshold theory. Preckel & Holling (2006) : Investigation of correlation in 1328 German students. Does not support the threshold theory.
Tim Kastelle
DECEMBER 28, 2014
In 2010, DtM came out with an incubator designed for use in developing countries that won a ton of awards. .” The problem is that inspiration doesn’t always lead to action – and that’s what we ultimately want. This is a lesson that Timothy Prestero and his organisation Design that Matters learned painfully.
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