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How having children makes fathers’ brains less imaginative

Idea to Value

Everyone knows that having a child changes your life. But did you know that it also physically changes a parents’ brain? The difference between the two scans could then be used to calculate changes in brain volume across different brain regions. And what they found was surprising.

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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

Changing the default position – e.g. so that everyone is enrolled into a pension scheme unless they deliberately opt out. In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. All that has changed with the internet and the DTC business model. Warby Parker was founded in 2010 by four friends from business school. Its market share has now slid to around 50%. They are Harry’s and Dollar Shave Club.

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How to Design for Outcomes

Tim Kastelle

In 2010, DtM came out with an incubator designed for use in developing countries that won a ton of awards. If we really want to change the world, we have to focus not just on the change we want, but on the often dreary managerial tasks that must be addressed to realise that change.

Design 270
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2024: A Pivotal Year

Digital Tonto

The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction. We have wars raging, authoritarian regimes on the rise, deep challenges posed by climate change, and the need to regulate our technology, especially, but not only, artificial intelligence. Yet that wasn’t the end of the story. We can too.

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Evidence that children are more creative than adults (and the opposite)

Idea to Value

A 2010 study showed that children see more value in creatively changing an object than other changes, and this effect is much more powerful than in adults. However, another 2016 study shows it is not clear if simply engaging in pretend play leads to higher creativity as an adult.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. To do this, you need idea management to invoke positive change. Through positive change, companies like Adobe are implementing customer service management (CXM) to improve the customer experience. How Idea Management and Customer Experience Connect.