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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.

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Exploring the Connection between Idea Management and Customer Experience

IdeaScale

This number increased from just 36 percent in 2010. Customer experience can be considered a brand imperative because it can help a company increase market share in the industry. If you examine the ways brands are researched, marketed, and advertised, all these components affect customers. The Future of Customer Experience.

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Possibly a Significant Shift in the Innovation Consulting World?

Paul Hobcraft

It always catches you by surprise when one of the leading players within the innovation space makes a change. Still taking a fresh look at the underlying changes of that marriage is for another post, let’s return to Innosight’s move of being acquired by Huron. Back to Innosight.

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The New Game Or Is It? Asset Orchestration

Paul Hobcraft

They might be operating at the two ends of the current internet trading spectrum and are coming from different market maturity positions but it is the asset management that is becoming critical for delivering the profit or dragging performance. I quote “I’d say Amazon are “ asset heavy ” whereas Alibaba remains “asset light”.

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Understanding the Innovation Landscape needed for Enabling Technologies in the World’s Energy Transition

Paul Hobcraft

If you are interested in exploring the enabling technologies in different innovation landscapes, these links below will take you to specific briefs released in September 2019 on different parts of the energy system undergoing change. The Emissions Gap Report has been produced annually since 2010. degree C above pre-industrial levels.

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Covering Innovation My Way

Paul Hobcraft

You do need to find out more of the emerging Work to be done approach as it is a far more dynamic place for innovation to happen.The W ork-to-be-done is focused on connecting to the emerging areas of Organizational need being faced in today’s rapidly changing markets and diminishing resources. Its areas of focus: [link].

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Hinders Responsiveness to Change In a rapidly changing business landscape, agility and adaptability are crucial. A command-and-control culture slows down decision-making processes, making it harder for a company to respond to changes in the market promptly.