Qmarkets

JULY 8, 2017

By following a structured, systematic idea management process, corporations use the collective mind of their own people to design new improved technologies, products and services, to continue improve processes, optimize operations and cut costs. . Two forms of crowdsourcing approaches seem particularly relevant in this context.

Crowdsourcing 40

Crowdsourcing Idea Management Software Marketing 40

Qmarkets

DECEMBER 4, 2019

It’s time to realize the power an open innovation challenge methodology - specifically one that involves crowdsourcing - can have when it comes to affecting real change. On both fronts, crowdsourcing--tapping on the collective wisdom of people in Europe and the rest of the world--can become a valuable source of ideas and solutions.

Open Innovation 40

Open Innovation Crowdsourcing Idea Management Innovation 40

Swarmvision

AUGUST 10, 2017

Does it mean candidates need to know Lean Start-Up and Design Thinking? Back in 2014, we were running large-scale innovation crowdsourcing campaigns for huge companies. Some were talented designers but didn’t submit fundamentally very novel ideas. Does it mean they need to code? But take heart. How can we be so sure?

Innovation 52

Innovation Crowdsourcing Disruption Ideation 52

Harvard Business Review

JULY 21, 2017

Back in 2011, crowdsourcing was fueling an explosion in open innovation. At that time, most Fortune 500 firms had launched crowdsourcing initiatives or partnered with startups in order to access outside innovators or co-create with customers. The providers of crowdsource solutions had their heyday. These crowdsourcing 1.0

Crowdsourcing 8

Crowdsourcing Open Innovation Design Case Study 8

Harvard Business Review

OCTOBER 4, 2011

Inclusive engagement is central to orchestrating co-creative engagement, involving stakeholders in the process of gaining insights and designing solutions together. Effective participation of individuals requires meaningful engagement and is a function of the design of the environment in which the participation takes place.

Engagement 14

Engagement Crowdsourcing Creativity Comparison 14

Harvard Business Review

SEPTEMBER 7, 2012

Some contingent workers say they are seeking better work/life balance; others want to create or design their own careers by choosing the kind of work or projects that create a unique set of skills, making them more desirable prospective employees. But, intriguingly, more and more people are choosing a contingent work style.

Crowdsourcing 19

Crowdsourcing Project Agile Competition 19

Harvard Business Review

DECEMBER 16, 2010

These six ideas emerged in 2010 as powerful "innovation invitations" and seem sure to intensify in power and influence. Crowdsourced contestification is becoming institutionalized as a way firms can grow their own innovation nations. A Beautifully Designed Lobby. That's right. Contestification. Who's winning it?

Innovation 19

Innovation Competition Crowdsourcing Design 19

Harvard Business Review

DECEMBER 9, 2015

In 2010, Nike launched the Nike+ app , which allowed runners to track and share their paths via Twitter and Facebook. It’s almost like a 34-minute infomercial of a product crowdsourced by the community, or a reinvented digital Tupperware Party. This level of engagement is astonishing (and unprecedented).

Marketing 14

Marketing Engagement Groups Crowdsourcing 14

Harvard Business Review

OCTOBER 4, 2013

It increased R&D spending from 7-8% of revenue before 2009 to 11-12% of revenue starting in 2010, and maximized the return on that increased investment. This is done in specially designed rooms, where customer behavior can be observed without the customers becoming distracted.

Technology 9

Technology Underperforming Technical Team Innovation System 9

Harvard Business Review

APRIL 25, 2014

In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project , which employed crowdsourcing to support good causes. Magazines have clearly defined “brand bibles” that designate flatplan, voice, and pacing. It was an astounding social media success, with more than 87 million votes cast.

Marketing 11

Marketing Handbook Crowdsourcing Case Study 11

IdeaScale

APRIL 20, 2017

Coast Guard, is who is already utilizing “design thinking” and “human-centered design” methodologies to power how the Coast Guard leads innovation. The above methodologies then play a critical role in designing challenges and prototyping potential solutions generated by the workforce.

Crowdsourcing 140

Crowdsourcing Design Thinking Design Engagement 140