Innovators in FMCG love Direct to Consumer
Destination Innovation
MARCH 16, 2018
In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Warby Parker was founded in 2010 by four friends from business school. Its market share has now slid to around 50%.
Let's personalize your content