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If you want someone to make a decision, give them fewer choices

Idea to Value

While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.

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Innovate and Persuade with a Well-Judged Nudge

Destination Innovation

In 2010 the British Government set up a Behaviourial Insights Team (BIT), which became known as the ‘Nudge Unit’ Its aim was to save at least ten times its running cost. You can see examples of their various projects on their website. Showing peer reviews e.g. for companies, products, hotels or restaurants.

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Growth Mindset vs Fixed Mindset

Idea to Value

This, combined with how people use deliberate practice to improve their skills, is one of the reasons why some people find it easier to develop their creative skills and get innovative project off the ground. They reward employees for important and useful lessons learned, even if a project does not meet its original goals.

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We are falling badly behind on our invention in technology for the Energy Transition

Paul Hobcraft

In summary: The Technology Collaboration Programme supports the work of independent, international groups of experts that enable governments and industries worldwide to lead programmes and projects on a wide range of energy technologies and related issues.

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#1,530 – The Sketchbook Project

Greatest. Idea. Ever.

According to Atlas Obscura : “The Brooklyn Art Library houses the Sketchbook Project: a collaborative library of artists’ sketchbooks that’s grown every year since 2006. The Library opened in its current location in 2010 and soon featured more than 10,000 books from 104 countries on six continents. Sadly, such a place can’t exist.

Project 40
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Alignment Diagrams

Boxes and Arrows

Often designers aren’t called in until after a project is already set up. Alignment diagrams, however, really need to impact decisions much earlier in the process—before a project even starts. Sketch draft diagrams for your current project. Discuss the possibility of a pilot project with them.

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Creating the Persuasive Pattern card deck

Boxes and Arrows

Starting in 2010, the collection has now grown large and mature. Both Stephen Anderson and Dan Lockton published similar decks back in 2010. Announcing the project. It was the perfect opportunity to officially announce the project to the world. The idea and basic concept is not new. Behind the design.