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What Big Companies Can Learn from the Success of the Unicorns

Harvard Business Review

Snapchat, an idea conceived in 2011, is now valued around $16 billion, with more than 100 million active users who send an average of over 400 million snaps per day. Brian Chesky, one of the cofounders of Dot & Bo, once said, “Initially, each idea and mock-up we developed for the company was completely and utterly wrong.