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Using Design Thinking to Ready Your Company for the Green Economy

IdeaScale

In 2011, EY and GreenBiz Group conducted a survey of executives employed by companies generating revenue greater than $1 billion. Why not start by using design thinking to start solving those problems? As we’ve discussed in a previous blog post, design thinking is a six-phase process that puts people in focus.

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Who is more creative: Men or Women?

Idea to Value

Some individual studies (for example this 2011 study ) have indeed shown that men and boys perform better at certain creativity tests, and try therefore to suggest that men are more creative than women. But what does the actual scientific literature which has studied this challenge say about whether there is a gender difference in creativity?

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Nine Short Innovation Lessons from Lego

Destination Innovation

They asked customers to help design new products. As recently as 2011 90% of Lego’s users were boys. Manufacturing operations were outsourced to Mexico and the Czech Republic and headcount in Denmark was reduced by over 4000. Inventory was reduced and the number of individual parts was halved from 13000 to 6500.

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Bypass the Naysayers

Destination Innovation

It was originally designed to store and play music. Fifty Shades of Grey is a 2011 erotic romance novel by British author E. In 1974 he joined Sony and rapidly rose up the ranks becoming vice-chairman of Sony USA and then the first American to become a board member of a major Japanese company.

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Creating Innovation Connections as the Customer Advocate

IdeaScale

Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else. They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer.

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Innovation fails because humans have emotions

Idea to Value

The original process showed how an idea should first follow design thinking principles, before being turned into a solution using agile development, and finally being piloted and launched. A fascinating 2011 study showed that decision-makers said they valued creative ideas, but subconsciously reacted to new ideas very negatively.

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What UX Designers Need to Know about Conversion Rate Optimization

Boxes and Arrows

The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing some of the fundamental ways we think about content in the design process and how it helps conversion. Content goals are business goals.

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