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Today, few firms monopolize the technologies on which they rely, and they can no longer absorb the total costs of radicalinnovation alone. Consider the iPad, first released in March 2010; at the 2011 Consumer Electronics Show, close to a dozen tablets were on display. No ideas are local, and increasingly few are secret.
In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. In e-commerce, what started 20 years ago as a radicalinnovation — and then radical destroyer of market value — is now standard practice in every industry. Yagi Studios/Getty Images.
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