Overcome the Customer’s Concern – Transfer the Risk
Destination Innovation
JUNE 5, 2019
Once they gained this insight Hyundai decided on a daring marketing strategy. Hyundai saw its share of the US automobile market rise from 3.0 Source Automotive News May 2011 ). The lesson for marketers is to keep asking ‘why? ‘ Because they are worried. Why are they worried? Only 350 customers returned their vehicles.
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