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Initiates the innovation process. Reduces risk of becoming obsolete due to competitors. Improves chances of survival due to better solutions spawned from newer technologies. Evolution of Innovation Management. van der Duin1, there are four generations of innovation management after WWII. Increases market success.
Initiates the innovation process. Reduces risk of becoming obsolete due to competitors. Improves chances of survival due to better solutions spawned from newer technologies. Evolution of Innovation Management. van der Duin1, there are four generations of innovation management after WWII. Increases market success.
In 2011, GE embarked upon an ambitious attempt to digitally transform its product and service offerings. Ford invested heavily in digital initiatives only to see its stock price lag due to cost and quality issues elsewhere in the company. Yagi Studios/Getty Images.
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