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Overcome the Customer’s Concern – Transfer the Risk

Destination Innovation

Once they gained this insight Hyundai decided on a daring marketing strategy. Source Automotive News May 2011 ). Why are they worried? Because they fear they might lose their jobs and not be able to keep up the payments. They could eliminate the risk for the customer by transferring it to Hyundai. percent to 4.6 percent over that time.

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Innovation fails because humans have emotions

Idea to Value

A fascinating 2011 study showed that decision-makers said they valued creative ideas, but subconsciously reacted to new ideas very negatively. Not because of a lack of process in a powerpoint strategy deck. Being able to communicate the innovation strategy will help this immensely. So what can we do about it?

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Summaries of the 50 Best Business Books

Destination Innovation

by Brian Tracy – 2001 Mindset by Carol Dweck – 2006 Go-Giver by Bob Burg and John David Mann – 2007 Thinking Fast and Slow by Daniel Kahneman – 2011 Thrive by Arianna Huffington – 2014 Atomic Habits by James Clear – 2018 The post Summaries of the 50 Best Business Books appeared first on Destination Innovation.

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Creating Innovation Connections as the Customer Advocate

IdeaScale

Bezos took a strong stand that the company must not create a business strategy designed only to protect their existing business when their customers clearly wanted something else. They did just that, and by 2011, e-books sales surpassed sales of print books. In fact, by April 2011, Amazon became the world’s largest e-book retailer.

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You need a red team, not a red pill

Jeffrey Phillips

Red teams and blue teams originate from the military, where one team takes on the role of an attacker or proposes a strategy and another team seeks to disrupt or destroy the strategy.

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Best Practices for Internal Crowdsourcing: Lessons Learned from NASA

IdeaScale

Learn innovation and crowdsourcing strategy from NASA. The center was created in 2011 by the federal Office of Science, Technology, and Policy to foster innovation at NASA and throughout U.S. Do you want to know the secrets for success through internal crowdsourcing and innovation storytelling? government departments.

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Innov8rs and Amadeus co-host leading event on Innovation in Travel on 5-6 June 2025

Innov8rs

Since we started back in 2011, weve seen time and time again how valuable and powerful it is for corporate innovators to come together and share best practices, benchmark their approach, and collaborate to address shared challenges. Together, we can inspire forward-thinking strategies and drive the future of travel.