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Less than half of people would describe themselves as creative

Idea to Value

And a series of surveys by Adobe in 2012 and 2016 show just how few people consider themselves to be creative. Here are the answers which these 5,000 people gave: As you can see, less than half of people on average (39% in 2012 and 41% in 2016) would describe themselves as creative. Are you living up to your creative potential?

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A Lateral Way to Expose War Crimes and Fight Disinformation

Destination Innovation

In 2012 in his blog ‘Brown Moses’, he posted articles with videos from the civil war in Syria. The English journalist and blogger, Eliot Higgins, became interested in open source methods in 2011 when he wanted to authenticate video clips from war zones and crime sites.

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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of industry standard answers comes from research by Deloitte Partners Bansi Nagji and Geoff Tuff, in their groundbreaking 2012 article in Harvard Business Review: Managing your innovation portfolio. But what does a well-balanced innovation portfolio look like? So what is the best new ratio for companies.

Project 292
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Why mind wandering is good for your creativity

Idea to Value

In one of the most important recent pieces of research into creativity, Baird et al (2012) wanted to investigate how different activities affected creative performance. In one experiment , the majority of men would actually give themselves electric shocks instead of allowing themselves to become bored.

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Creative people are more likely to cheat

Idea to Value

Research from 2012 suggests that people with higher creativity were more likely to be dishonest than less creative people. People usually associate creativity with positive things, like producing beautiful art , scientific breakthroughs or successful new innovations. But creativity might also have a dark side.

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Trust the Customers, Not the Experts

Destination Innovation

Originally Trunkis were made in China but in 2012 Rob Law set up a factory in Plymouth. Over 3 million have been sold in some 100 countries around the world. He observed that parents saw the ride-on suitcase as a cute container but children saw it as a friend. He now employs 80 people in Plymouth and in his office in Bristol.

Design 324
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Functional fixedness bias, and how to overcome it

Idea to Value

As described by Anthony McCaffrey in 2012 , the GPT asks a series of two questions to participants when they are being challenges with describing an object: “Can this be decomposed further?”. One potential method to overcome functional fixedness is called the Generic Parts Technique. Does this description imply a use?”.

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