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How to Use Big Data For Improving Driver Safety

Acuvate

This goal seems achievable with massive advancements in automotive technology and big data. Today, one of the biggest use cases of big data and advanced analytics in the automobile and transport industry is to leverage data to improve the safety of vehicles and on the road. Microsoft Azure DataBricks.

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Just Using Big Data Isn’t Enough Anymore

Harvard Business Review

Big Data has quickly become an established fact for Fortune 1000 firms — such is the conclusion of a Big Data executive survey that my firm has conducted for the past four years. Among the findings: 63% of firms now report having Big Data in production in 2015, up from just 5% in 2012.

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How Nate Silver Won the 2012 Presidential Election

Harvard Business Review

Overall, the election of 2012 has shown that we're at a liminal moment in how ideas and brands spread — and the winners have to thread the needle between the declining (but still powerful) broadcast era and the nimble, fragmented ways of digital communication. But when you're able to demystify esoteric numbers (i.e.,

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How Companies Say They’re Using Big Data

Harvard Business Review

Are companies seeing any value to their investments in “big data”? of executives characterizing their big data investments as “successful.” However, big data isn’t just being used for cost-cutting. The Explainer: Big Data and Analytics. <span>What

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Will Big Data Kill All But the Biggest Retailers?

Harvard Business Review

Now, however, they are being augmented by demographic data, in-store video monitoring, mobile-based location data from inside and outside the store, real-time social media feeds, third-party data appends, weather, and more. Retail has entered the era of Big Data. BIG DATA INSIGHT CENTER. More >>.

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7 Things Every CEO Should Know About Their Patents

Anaqua

This concrete example from May 2012, when Google acquired Motorola, illustrates the challenge in the communicated value of “intangible assets” (where patents and trademarks reside in the Balance Sheet): Google Balance Sheet, intangible assets (in millions): End of 2013 $6,066. End of 2012 $7,473. End of 2011 $1,578. billion ($2.9

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Big Data's Management Revolution

Harvard Business Review

Big data has the potential to revolutionize management. Simply put, because of big data, managers can measure, and hence know, radically more about their businesses, and directly translate that knowledge into improved decision making and performance. Case #1: Using Big Data to Improve Predictions.